Not Everyone Who Interacts With You Is a Customer

Online interactions and unique visits to your website aren’t necessarily customers for your business, or even prospective customers. Companies often make the mistake of assuming that every visit to a website is someone who’s interested in their products, or that everyone who downloads a single whitepaper is ready to buy. Not so. Not so at all. A web visitor can have many different reasons for perusing your site and spending time with your content, none

6 Valid Reasons to Buy a B2B or B2C Prospect List

Can you hear the screams? Wow.. Jenn Lisak did when she posted on Twitter for places to purchase accurate business lists. The howls of displeasure were immediate and our agency was even labeled unethical by one person. The tweets were so ridiculous that Jenn removed the Tweet and discontinued the conversation. When Jenn told me the reaction, I was really irritated. First, the irony of someone on a platform that markets and sells its data