GSTV: Target Consumers at the Pump with Location-Based Video Experiences

Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce, and connection; and that’s when GSTV has their undivided attention. Daily, at tens of thousands of locations, their national video network owns a unique moment that matters, when consumers are engaged, receptive, spending more today and influenced for tomorrow and beyond. In fact, GSTV reaches 1 in 3 American adults monthly, engaging viewers with full sight, sound, and motion

3 Areas of Change for Demand-Side Platforms in 2017

It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms. Today, most brands assume that DSPs should automatically be integrated with all the main ad-exchanges while delivering cross-channel reach with at least

The Marketing Impact of First-Party versus Third-Party Data

Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream) with only 61% citing third party data. This shift is expected to deepen, with 82% of all marketers surveyed planning to increase their