Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple

The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going over the top of typical internet services such as web browsing, email, etc. The cord-cutting

Fluid: Design, Test and Share Your Mobile Prototypes

I’m not sure I’ve ever tested out an easier prototyping engine than Fluid. Seriously, you have to give their editor a test drive, it’s incredibly simple, intuitive and has a robust pallet of drag and drop user interface components that snap to the grid and size intelligently. Fluid has custom player apps for Android, iPhone and iPad. They allow you to build connected multi-screen prototypes, export the screenflows, add gestures and transitions with swipe, tap,