Floor Price

Martech Zone articles tagged floor price:

  • Advertising TechnologyWhat is a Supply-Side Platform (SSP)?

    What Is A Supply-Side Platform (SSP)?

    A supply-side platform (SSP) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we’ll explore the role of SSPs, how they fit into the overall marketing stack, and the problems they help publishers solve. To understand what an SSP is…

  • Ecommerce and Retail
    amazon repricing

    Repricing: How Amazon Repricing Works and How Long It Takes

    Amazon reported that merchants selling on its marketplace accounted for 45% of units sold in the second quarter of 2015, up from 41% the year before. With millions of sellers selling billions of products in a commerce site like Amazon, sellers benefit from adjusting their pricing so they’re both competitive and can still maintain profits. Repricing is the strategy of…

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.