If you’ve done a lot of WordPress development, you know that it’s often much more flexible and fast to work on your local desktop or laptop than to always have to worry about connecting remotely. Running a local database server can be quite a pain, though… like setting up MAMP or XAMPP to startup a local web server, accommodate your programming language, and then connect to your database. WordPress is pretty simple from an architecture
Although there’re tons of reasons that your WordPress installation is running slow (including poorly written plugins and themes), I believe the single biggest reason why people have problems is that of their hosting company. The additional need for social buttons and integrations compounds the issue – many of them load terribly slow as well. People notice. Your audience notices. And they don’t convert. Having a page that takes longer than 2 seconds to load can
As WordPress continues to capture enterprise marketshare, we continue to get many more requests from large businesses who have beautiful sites designed by amazing branding and graphic design companies – but lack the optimization needed to impact their organic search results. Before we even work on content strategies for our clients, we start with assisting them with optimization. There’s not much of a use for investing in premium content if your site doesn’t get found!
We’ve written, to a great extent, the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved in the simple process of typing in a web page and having that page load for you. Now that half of almost all site traffic is mobile, it’s also imperative to have lightweight, really fast
I’ll be honest that I’m incredibly disappointed right now. When managed WordPress hosting hit the market and some friends of mine launched their company, I couldn’t have been happier. As an agency, I was tired of running into issue after issue with web hosts who would pass off any problem with WordPress on to us. With Managed WordPress hosting, our host supported WordPress, optimized it for speed, and had features specific to managing all of
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures can send the wrong signals to search engines on the importance of your content. If your site had two URLs: https://martech.zone/blog/category/search-engine-optimization/htaccess-folder-redirect-regex OR https://martech.zone/htaccess-folder-redirect-regex Which one would you think has provided the article with higher importance?