Focused Content

Martech Zone articles tagged focused content:

  • Content Marketingcontent marketing investment

    The Value of Content Marketing

    This is a unique look at content marketing. We shared the Content Grid yesterday, discussing how each type of content can be utilized strategically. This infographic calls for an even more robust strategy because the behavior of readers is changing… becoming more skeptical and frugal. Per the Alinean Infographic: Achieving a return on content marketing investment requires more relevant, provocative,…

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