Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM

Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though, is that the ratio of touches I need to get through to find the quality

11 Ways to Increase the ROI of Your Content Marketing

Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, and not developing longer term strategies to drive readers into customers. My go to research on this is from Jay Baer who identified that a single blog post costs a company $900 on average. Compound this with the fact that 80-90% of all

Your Sales Lead Follow Up Template

What’s your plan of attack on following up on sales leads? I’m afraid we often fall short… meeting with a prospect and then neglecting to follow up and stay top of mind. It’s a difficult strategy to get in place and a good reason to invest in a CRM and sales automation like our clients at Salesvue. MarketBridge is a company that specializes in bridging the gap between marketing and sales to improve a company’s

More Content, More Problems: The Struggle of a Sales Rep

We’ve been publishing quite a bit about the tools that align sales and marketing efforts. In my opinion, sales representatives have a much more difficult job to do nowadays. 59% of their time doing tasks other than selling such as researching the account and generating leads. And consumers and businesses are able to do extraordinary research online, evaluating features, benefits, products, services, ratings and reviews. Despite the abundance of marketing materials available, 40% of marketing