Common terminology utilized by designers of graphics and layouts for the web and print.
Typography Terminology: Apex to Swash and the Gadzook In Between
Typography is fascinating to me. The talent of designers to develop fonts that are both unique and even able to express an emotion is nothing short of incredible. But what makes up a letter? Diane Kelly Nuguid put together the first infographic to provide insight into different parts of a letter in typography. Click on it to see a full view. Typography Terminology Glossary Aperture – The opening or partially enclosed negative space created by
Time Spent on User Experience Results in Higher Sales
Econsultancy’s User Experience Survey Report, conducted in association with WhatUsersDo – an online usability testing and user experience research site – uncovered quite a statistic. 74% of businesses believe user experience is key for improving sales, conversions and loyalty. What is User Experience? According to Wikipedia: User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and
Your Agency Sucks
Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware existed nor how it impacted their online business. The presentation had some rave reviews and two hours afterwards, I still hadn’t left Detroit. I was sitting and chatting with Marketing leaders from several of the
The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know that it would be a monumental effort given their ancient CMS. They contacted the agency
Finding the Perfect Marketing and Advertising Agency
If I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all the latest technologies. The perfect agency has videographers, vocal talent, print designers, graphic designers, search engine optimization experts, mobile marketing experts, brand management professionals, project managers, ecommerce and conversion experts, public relations experts, usability experts,
3 Essential Requirements for any Web Application
More and more, I find myself asking vendors and companies the same questions over and over. If you’re thinking about developing your own application, these are 3 features that need to be integrated from day one in your application if you wish to conserve resources later. Does your application… Have an API? It doesn’t need to be special or a web service… any ol’ plain XML will do. We will want to integrate it into
Typography Primer
My main hobby growing up, when I wasn’t getting into trouble, was drawing. I even took a couple years of drafting courses while in High School and loved it. It may explain why I often have articles or posts on graphics, Illustrator, illustrations and other design topics. Though I’m not able to reproduce or create great designs on my own, I do believe I have a taste for it. I digress! Here’s a cool little