Designer Terminology: Fonts, Files, Acronyms and Layout Definitions

Common terminology utilized by designers of graphics and layouts for the web and print.

How Colors and Fonts Impact Consumer Behavior

While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data. So, what does the reliable science say? Research on consumers’ first reactions to new products has found: The team at MDG Advertising sifted through the latest research to uncover the key things marketers need to know about the huge impact that color

Typography Terminology: Apex to Swash and the Gadzook In Between

Typography is fascinating to me. The talent of designers to develop fonts that are both unique and even able to express an emotion is nothing short of incredible. But what makes up a letter? Diane Kelly Nuguid put together the first infographic to provide insight into different parts of a letter in typography. Click on it to see a full view. Typography Terminology Glossary Aperture – The opening or partially enclosed negative space created by

Time Spent on User Experience Results in Higher Sales

Econsultancy’s User Experience Survey Report, conducted in association with WhatUsersDo – an online usability testing and user experience research site – uncovered quite a statistic. 74% of businesses believe user experience is key for improving sales, conversions and loyalty. What is User Experience? According to Wikipedia: User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and

Your Agency Sucks

Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware existed nor how it impacted their online business. The presentation had some rave reviews and two hours afterwards, I still hadn’t left Detroit. I was sitting and chatting with Marketing leaders from several of the

The Death of the Agency of Record

The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know that it would be a monumental effort given their ancient CMS. They contacted the agency