On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was ready to sign a contract for a platform that would cost them over half-a-million dollars
As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers almost never follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope to constrain them so that we can observe and improve our campaign results. A
If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, chances are that an online form builder can increase your productivity exponentially. By implementing an online form builder at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, there are several tools out there to choose from, and not all online form builders are created equal.
Just today I was working with a client who had fantastic articles that were attracting a lot of attention their site. The engagement was good, and the content was driving organic traffic, but there was just one problem. The company didn’t have any type of call-to-action to drive the lead through to their sales team. Optimally, they needed a call-to-action that opened the visitor to a highly relevant landing page that helps push the visitor