Outgrow: Increase Your Content Marketing ROI with Interactive Content

On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a

Using WordPress and Gravity Forms to Capture Leads

Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them. Developing a web site with downloads that can be attained through registration forms is a good inbound marketing strategy. By capturing contact information or

Sharpspring: A Comprehensive and Affordable Sales and Marketing Automation Platform

SharpSpring integrates marketing automation and CRM in one end-to-end solution designed to grow your business. Their feature-rich platform has everything you need and more for inbound sales & marketing automation: behavior-based email, campaign tracking, dynamic landing pages, blog builder, social media scheduling, intelligent chatbots, CRM & sales automation, dynamic form builder, reporting and analytics, anonymous Visitor ID, and more. The platform is in use by SMBs and Enterprise companies, but SharpSpring’s prime customers are digital

Fieldboom: Smart Forms, Surveys, and Quizzes

The market for form applications is quite busy. There have been companies around that handle form development for well over a decade on the web, but the new technologies often have far superior user experiences, complex logic offerings, and tons of integrations. It’s great seeing this field advance so much. One leader out there is Fieldboom, whose features include: Answer Piping – Include an answer from a previous question as part of a new question

Zymplify: Marketing as a Service for Small Business

Rapid development, frameworks, and integrations continue to put platforms on the market that provide a plethora of features at substantially lower costs each year. Zymplify is one of those platforms – a cloud marketing platform that provides all the features necessary for a small business to attract, acquire, and report on leads online. However, it does it for less than most of the other marketing automation platforms on the market. From the site: Zymplify is

Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller; so are their marketing teams. However, most comprehensive marketing automation solutions aren’t designed to meet the needs of

Halting the Headaches: Why Online Forms Help Measure Your ROI

Investors can measure ROI in real time. They purchase a stock, and by looking at the stock’s price at any given moment, they can instantly know if the ROI rate is positive or negative. If only it were that easy for marketers. Measuring ROI is one of the most important jobs in marketing. In fact, it’s one of the more challenging tasks we face on a daily basis. With all of the data that pours

Paperform: Fast, Intuitive, and Customizable Online Forms

Paperform enables anyone to create online forms or product pages quickly, intuitively, and to brand them as they like – all without writing code. Your forms are easy for your customers and communities to complete on mobile or desktop since they’re full responsive. Paperform includes the ability to publish unlimited forms, allow you to embed them in your site, enable you to integrate with Stripe for payments, or push your data via Zapier. You can choose your