Does Your Website Talk Like Amazon?

When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does Amazon greet you, but it immediately shows you relevant items: product suggestions based on your

How to Automate Your Marketing Workflows for Increased Productivity

Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe automated work processes would increase their productivity. And 55 percent of employees are excited about

What Marketers Believe Are The Top 3 Successes to Capturing Leads

The great folks at Formstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture in 2016 report with more key insights on lead capture challenges and strategies. Their first finding, that marketing requires insight into the sales that close, is beyond critical. Interestingly enough, many companies distance sales from marketing

Get Started on A/B Testing With These 7 Elements

Testing continues to be proven as one of the top means for any business to increase views, clicks and conversions on their website. Building out a testing strategy for landing pages, call-to-actions, and email should be on your marketing schedules. The good news? Almost anything can be tested for optimization! The bad news? Almost anything can be tested for optimization. But our newest infographic shows you a few good places to start. Jumping into A/B