TubeMogul: Digital Video Ad Planning and Buying Across Channels

eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness and reduce overall advertising costs per viewer. In fact, in a Hotels.com Case Study, TubeMogul found that message recall was 190% greater for those who saw the ad on TV only and was 209% greater

CloudCraze: The Ecommerce Platform Built for Salesforce

A key trend that we see right now on the web is the implementation of B2B and B2B2C via e-commerce. Even if your company has a sales team, the process of negotiation, proposal generation, and invoicing is all moving online. These methods used to connect to multiple systems, require manual intervention, and simply couldn’t be addressed by your standard ecommerce platform. That’s changing rapidly and a company that’s erupted in popularity is CloudCraze. CloudCraze is