Applying AI To Build Out The Perfect Buying Profile and Deliver Personalized Experiences

Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue to navigate the complex and volatile COVID-stricken commercial climate. Fortunately, ecommerce is thriving. Unlike physical retail, which has been significantly impacted by pandemic restrictions, online sales are up. During the 2020 festive season, which is typically the busiest shopping period each year, UK online sales were up by

Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box

Search is the universal language. And the search box is the portal to all your answers. At home daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them.  At peak performance, search and browse boosts top and bottom line. Customers buy more and stay loyal,

Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The CRM fragmentation creates a pain that ripples to the customer experience. A 2015 Cloud Report

VB Insight: Analysts and Affordable, Real-World Reports

Bryant Tutterow is a marketer who has led several large enterprise corporations in their content strategies. He’s especially keen on content promotion, including social media advertising, where the companies he’s worked with get exceptional results despite what many analysts have been touting. We’re extremely excited to announce that Bryant is assisting DK New Media with expanding it’s promotion capabilities, too! One of the services we offered Bryant and continue to offer our clients is a

Video Marketing: Social Proof by the Numbers

Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. The company has a strong brand that’s trusted online and there’s no doubt that video production will drive more direct traffic, more search traffic and – ultimately – help them better explain the value of subscribing to their service to their prospects. Video is becoming more popular with a general audience worldwide. When there’s money