Martech Zone articles tagged foursquare:

  • CRM and Data PlatformsZapier No-Code, Code-Less Workflow Automation Platform

    Zapier: Your Code-Free Workflow Automation for Business

    Efficiency isn’t just an advantage; it’s a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier, the online automation tool, is the solution that makes it all possible. Let’s explore what Zapier is, how it works, and why it’s a great alternative to writing code for API integrations.…

  • Social Media & Influencer MarketingBrandmentions Reputation Monitoring, Search, Social Media, and Sentiment Analysis

    Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions

    While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking,…

  • Advertising Technology
    Social Media Advertising History Infographic

    Infographic: Brief History of Social Media Advertising

    While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade ago but generated $11 billion in revenue by 2017. This was up from just $6.1 billion in 2013. Social advertisements offer…

  • Social Media & Influencer MarketingImpact of consumer reviews on sales

    What is the Impact of Online Consumer Reviews on Your Business?

    We worked closely with a company that advised businesses selling products via Amazon. By optimizing a product page and incorporating strategies to collect reviews from customers, they can increase the visibility of your products in internal product searches… ultimately increasing sales exponentially. It’s difficult work, but they’ve got the process down pat and continued to repeat it for more and more…

  • Ecommerce and Retail

    Utilizing Social Check-Ins for Predictive Retail Analysis

    We’ve done a lot of consulting in our industry with companies that have developed massive warehouses of invaluable data. Often times, these companies are challenged to increase the impact of their marketing, grow their market share, and do it based on their products and service offerings. When we dig a little deeper into their platforms, though, we find that they’ve…

  • Search Marketing
    momentfeed local marketing

    MomentFeed: Localized Mobile Marketing Solutions for Search and Social

    If you’re a marketer at a restaurant chain, or over franchisees, or a retail chain, you can’t possibly work across every market and medium to promote each location without some kind of system. Your brand is largely invisible to local search, blind to local customer engagement, don’t have tools to create locally relevant ads, and they are often not managing…

  • Email Marketing & Automationmobile marketing

    Mobile Marketing: Drive Your Sales With These 5 Strategies

    By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies. What is Mobile Marketing Mobile marketing is marketing on or with a mobile…

  • Analytics & Testingnumerics

    Numerics: An Integrated Widget Dashboard for iOS

    Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales funnels, customer support queues, account balances or even numbers from your spreadsheets in the cloud. Features include: Predesigned widgets of…

  • Content Marketingsearch distribution

    Smart Ways to Combine Content Marketing with SEO

    The folks at developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly,…

  • Social Media & Influencer Marketing

    Has Social Media Reached Its Innovative Capacity?

    Social media’s growth in the last few years was unlike anything we’ve ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can’t help but wonder if – as fast as social media rose – it’s now reached its innovative capacity. I’m not saying social media is any less popular nor is…

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