What is the Impact of Online Consumer Reviews on Your Business?

We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially. It’s difficult work, but they’ve got the process down pat and continued to repeat it for more and more clients. Their service spells out the impact

Brief History of Social Media Advertising

While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013. Social advertisements offer the opportunity to build awareness, target based on geographic, demographic and

Utilizing Social Check-Ins for Predictive Retail Analysis

We’ve done a lot of consulting in our industry with companies that have developed massive warehouses of invaluable data. Often times, these companies are challenged to increase the impact of their marketing, grow their market share, and do it based on their products and service offerings. When we dig a little deeper into their platforms, though, we find that they’ve collected mountains of data that goes unused. Here are some examples within the Email Marketing

MomentFeed: Localized Mobile Marketing Solutions for Search and Social

If you’re a marketer at a restaurant chain, or over franchisees, or a retail chain, you can’t possibly work across every market and medium to promote each location without some kind of system. Your brand is largely invisible to local search, blind to local customer engagement, don’t have tools to create locally relevant ads, and they are often not managing a complete social media presence. Compound the effort with some key consumer behavioral changes: It’s

Mobile Marketing: Drive Your Sales With These 5 Strategies

By the end of this year, over 80% of American adults will have a smartphone. Mobile devices dominate both the B2B and B2C landscapes and their usage dominates marketing. Everything we do now has a mobile component to it that we must incorporate into our marketing strategies. What is Mobile Marketing Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location

Numerics: An Integrated Widget Dashboard for iOS

Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales funnels, customer support queues, account balances or even numbers from your spreadsheets in the cloud. Features include: Predesigned widgets of various types including number tallies, line graphs, pie charts, funnel lists, and more Create multiple