Freshdesk
Martech Zone articles tagged Freshdesk:
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CRM and Data Platforms
CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms
Customer Relationship Management (CRM) continues to dominate the digital marketing and sales industry in 2023. With its increasing importance in customer retention and lead generation, businesses of all sizes are adopting CRM systems to better manage customer relationships and streamline their marketing and sales efforts. In this article, we will delve into a brief history of CRM, its definition, benefits,…