The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might

How Do Colors Impact Purchase Behavior?

The science of colors is fascinating, in my opinion. Great designers – whether they’re automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony – to the actual colors utilized – has a significant impact on user behavior. Color increases brand recognition by 80%, leading directly to consumer confidence. Here’s how colors impact American