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  • Advertising TechnologyWhat Is Native Advertising? Benefits, Examples, History, Disclosure

    What is Native Advertising?

    Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content to the target audience, without disrupting their browsing experience. Native ads often mimic the style and tone of editorial content,…

  • Advertising TechnologyAngi Roofing Conflict of Interest

    Angi Roofing’s Lack of Disclosure and Conflict Of Interest Should Draw Some Attention

    Readers of my publication probably realize that we’ve helped multiple roofing companies build their online presence, grow their local search, and drive leads for their businesses. You may also remember that Angi (previously Angie’s List) was a key client who we assisted with their search engine optimization regionally. Back then, the focus of the business was driving consumers to use…

  • Content Marketingdisclosure

    Know Your Fair Use, Disclosure and IP

    This morning I received a note from a company that we’ve written about. The email was quite forceful in demanding that we immediately remove any references to the trademarked company name in our post and suggested that we link to their site utilizing a phrase instead. Trademark Fair Usage I’m guessing the company may have been successful in the past…