7 Lessons For Retail In The Age of E-Commerce

E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, then you need to move to the next level. Give the shoppers a compelling reason to spend their time to come down to your store. 1. Provide Experience, Not Just Products

The Future Isn’t Jobless and Never Has Been

The paranoia regarding the future of artificial intelligence, robotics, and automation really needs to stop. Every industrial and technical revolution in history opened humans up to unlimited opportunities for applying their talent and creativity. It’s not that certain jobs don’t disappear – of course they do. But those jobs are replaced by new jobs. As I look around my office today and review our work, it’s all new! I watch and present on our AppleTV,

The Future of Martech

The present and future of Marketing Technology was debated and captured at the inaugural Martech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the Martech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how the role of Chief Marketing Technologist has become the must-have role within marketing organizations around the globe. In our conversation, Scott

How Technology is Shaping the Future of Marketing

It’s clear that the future of marketing is in mobile applications, and there is tremendous amount of room to grow; currently, only 46% of companies have mobile applications. On top of the mobile communications, Big Data is providing another opportunity for growth, but 71% of CMOs are unprepared for the data explosion. Mobile is shaping the future of marketing 46% of companies currently have mobile versions of their websites and 30% are planning to follow

The Future of Mobile

Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit charge percentages… watch out! Our phones have become part of our person. It’s our connective tissue to our friends, our current memory recorder, our friend that reminds us of what to do next, and even