Ga4
Articles Tagged ga4:
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Analytics & Testing
The Path to Conversion: Ensuring Every Page Guides Users Forward
When discussing website conversions, many immediately think of the final sale, lead submission, or sign-up. However, conversion is more than just a destination—a journey. Every visitor’s step toward becoming a customer, subscriber, or engaged user is a conversion. Each of these steps are conversions: Engagement Conversion: A visitor lands on the homepage and clicks on a featured blog post that…
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Paid and Organic Search Marketing
Advanced Web Ranking: Rank Tracking, Competitor Analysis, and SEO Reporting for Agencies
For SEO professionals, agencies, and in-house teams, tracking keyword rankings is only part of the battle. Understanding market share, visibility trends, and competitive landscapes is essential to making data-driven decisions that improve search performance. If you’ve struggled with unreliable ranking data, manual reporting, or scattered insights, Advanced Web Ranking (AWR) provides a complete solution for tracking, forecasting, and optimizing your…
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Analytics & Testing
Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth
Marketers and data-driven teams face the daunting task of gathering, managing, and activating insights from an ever-expanding pool of marketing platforms. Siloed data, manual processes, and clunky reporting tools often slow down decision-making, costing businesses valuable time and resources. What if you could streamline the entire process and focus on strategy instead of struggling with data logistics? Supermetrics Supermetrics solves…
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Email Marketing & Automation
Seven Steps to Supercharge Your Holiday Marketing Campaign
The holidays are here, and with them comes a golden opportunity for brands to shine. Q4 is a pivotal time for businesses, as consumers are actively hunting for gifts and’ll either land on your products or someone else’s. 84% of consumers said they found ads helpful during holiday shopping, and 43% said they plan to shop more this year than…
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Analytics & Testing
Piwik PRO Analytics: Why Companies Choose It Over Google Analytics
Businesses rely heavily on analytics to understand customers, optimize digital strategies, and improve ROI. However, with growing concerns about data privacy, compliance with laws like GDPR and HIPAA, and the limitations of free tools like Google Analytics, many companies are seeking more secure, flexible, and scalable solutions. Google revolutionized the analytics industry by offering a free tool that democratized website…
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Analytics & Testing
Referrer SPAM List: How to Exclude Referral Spam from Google Analytics 4
Have you ever checked your Google Analytics (GA4) reports only to find some strange referrers in the reports? You go to their site, and there’s no mention of you, but there are a ton of other offers there. Guess what? Those people never actually referred traffic to your site. Ever. If you didn’t realize how Google Analytics works, a pixel is added…
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Paid and Organic Search Marketing
Local SEO: Mistakes To Avoid With Your Organic Search in 2024
This week, I visited the grand opening of a new restaurant in our town after seeing some of the business’s carefully placed signage up and down the main intersections around them. However, they left out the best-performing signage today: having an online presence on maps and local organic search results… for free. After my wife and I had a delicious…
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Analytics & Testing
8 Strategies to Convert New Website or E-Commerce Visitors into Returning Ones
Website visitor retention is often overlooked in content marketing, yet it’s a goldmine of opportunity and the elephant in the room. Every content marketing guru screams about attracting visitors, chasing trends, and conquering new channels. Very few speak about how to keep them engaged or coming back. One visit is rarely enough to forge a lasting connection. Think of it…
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Paid and Organic Search Marketing
Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2024
If you’ve been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget was extensive, and I believe the ROI was there. When I decided to focus beyond SEO and work as a CMO for…
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Analytics & Testing
How Does Google Analytics Collect All Of That Data?
Google Analytics 4 (GA4) has revolutionized how businesses collect and analyze data. By utilizing a sophisticated tracking pixel and integrating with Google’s vast data ecosystem, GA4 offers unparalleled insights into user behavior. This integration allows for cross-device tracking, providing a seamless view of the customer journey from initial interaction to conversion. GA4’s event-based data model offers flexibility in tracking custom…