AudioMob: Ring In The New Year’s Sales With Audio Ads

Audio ads provide an effective, highly targeted, and brand safe way for brands to cut through the noise and boost their sales in the New Year. The rise of audio advertising is relatively new in the industry outside of radio but is already creating a huge buzz. Amongst the clamour, audio ads in mobile games are carving out their own platform; disrupting the industry and growing rapidly, brands are seeing a higher calibre of ad

Mobile Gaming Marketing at a Glance, the Best Learnings from Operators

A decade in and smartphones have well and truly taken over. Data shows that by 2018, there will be 2.53 billion smartphone users around the world. The average user has 27 apps on their device. How do businesses cut through the noise when there is so much competition? The answer lies in a data-led approach to app marketing and understanding the learnings from mobile marketers who are killing it in their fields. The gaming sector,

Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72 percent of total digital ad-buy budgets. So how can your brand stand out in the noise? With AI targeting a commodity the only way

Why 2016 Will be a Global Tipping Point for the Mobile Economy

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? The mobile economy is reaching a global tipping point. We hear the big numbers all the time. 800 million new mobile subscribers with smartphones this year, globally. 600 million more in 2016. Add it all up with existing

The Battle for the Inbox

On average, subscribers receive 416 commercial email messages per month… that’s a lot of emails for the average person. More people read emails that deal with their finances and travel than any other category… and it’s important to note that subscribers aren’t simply subscribing to your email – they’re also subscribing to your competitor. Ensuring your email is designed well and responsive to mobile devices are an absolute minimum. Having a compelling email that’s of