Playoff: Add a Gamification Layer Into Any System

Implementing gamification strategies is a great way of motivating your target to move to the next level. If you have an existing software or process that you would like to add a layer of gamification to and you don’t have the time to have your own team of developers build a full solution, then Playoff provides a rapid, ideal alternative. Playoff is a powerful rules engine that can be easily integrated via SDK API into any

10 Tips for a Winning Gamification Strategy

People fascinate me. Give them a fantastic marketing message with a discount and they’ll walk away… but allow them the opportunity to win a badge on their profile page and they’ll fight for it. I amuse myself as I find myself distraught after losing a mayorship on Foursquare – it’s ridiculous. That’s just what gamification depends on. Why Does Gamification Work? Gamification works to satisfy some of the most fundamental human desires: recognition and reward,

SOCXO: Advocacy Marketing with Performance-Based Pricing

As part of the Content Marketing landscape, Digital Marketing has so far been the preferred approach for Brands to reach and engage its audience online. The typical Digital Marketing model comprises a combination of Email, Search and Social Media Marketing and has so far used a formulaic and paid approach to create and distribute brand content online. However, there have been challenges and debates on the strategy, measurability, outcomes and ROI of the paid media

ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool

B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that become pipeline opportunities. TopRung uses the power of team competition, sportsmanship and fun to: Align, adopt and accelerate sales activities Drive sales process adoption Create more lead generation conversations that become pipeline opportunities. TopRung was named a finalist in

Pollfish: How to Deliver Global Online Surveys Effectively via Mobile

You’ve created the perfect market research survey. Now, how will you distribute your survey and get a statistically significant number of responses quickly? You’ve mulled over this more times than you’ve been to the coffee machine. You’ve created survey questions, created every combination of answers–even perfected the order of the questions. Then you reviewed the survey, and changed the survey. You then shared the survey with someone else for their review, and probably changed it

Visual Communication is Evolving in the Workplace

This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within organizations is that employees are focused on their job responsibilities and don’t always take the time to communicate the brand externally to prospects and customers. By managing email signatures across an organization, Sigstr ensure’s that new