Gamification

Martech Zone articles tagged gamification:

  • Sales and Marketing TrainingWhat is Interactive Marketing?

    What is Interactive Marketing?

    Interactive marketing, also known as engagement marketing, is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting a message to them. Interactive marketing can take many forms, such as social media campaigns, quizzes, surveys, contests, live chats, and…

  • Advertising TechnologyMobile Holiday Shopping Strategies

    What Holiday 2020 Taught Us About Mobile Marketing Strategies in 2021

    It goes without saying, but the holiday season in 2020 was unlike any other we’ve experienced as creatives. With social distancing restrictions again taking hold throughout the world, consumer behaviors are shifting from traditional norms. For advertisers, this is further removing us from traditional and Out-Of-Home (OOH) strategies, and leading to a reliance on mobile and digital engagement. In addition to…

  • Social Media & Influencer MarketingGamification Tips

    10 Tips for a Winning Gamification Strategy

    People fascinate me. Give them a fantastic marketing message with a discount and they’ll walk away… but allow them the opportunity to win a badge on their profile page and they’ll fight for it. I amuse myself as I find myself distraught after losing a mayorship on Foursquare – it’s ridiculous. That’s just what gamification depends on. Why Does Gamification…

  • Content Marketingsocxo

    SOCXO: Advocacy Marketing with Performance-Based Pricing

    As part of the Content Marketing landscape, Digital Marketing has so far been the preferred approach for Brands to reach and engage its audience online. The typical Digital Marketing model comprises a combination of Email, Search and Social Media Marketing and has so far used a formulaic and paid approach to create and distribute brand content online. However, there have…

  • Sales EnablementSales Gamification

    ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool

    B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that become pipeline opportunities. TopRung uses the power of team competition, sportsmanship and fun to: Align, adopt and accelerate sales activities Drive sales process…

  • CRM and Data Platforms
    mobile surveys

    Pollfish: How to Deliver Global Online Surveys Effectively via Mobile

    You’ve created the perfect market research survey. Now, how will you distribute your survey and get a statistically significant number of responses quickly? 10% of the world’s $18.9 bil market research spend is spent on online surveys in the U.S. You’ve mulled over this more times than you’ve been to the coffee machine. You’ve created survey questions, created every combination…

  • Ecommerce and Retail
    ar vr mobile commerce

    Augmented and Virtual Reality Will Be A Must in Commerce

    When people ask me for predictions, I typically point them to someone else. I’m not much of a futurist, but I have a pretty good track record on seeing how technology advancements will impact buying behavior. One technology that I’ve been fairly quiet about has been augmented reality and virtual reality. It’s all cool, but I believe we’re still a…

  • Content Marketingonline contests promotions

    Infographics: 10 Things You Didn’t Know about Online Contests

    High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got…

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