What Holiday 2020 Taught Us About Mobile Marketing Strategies in 2021

Reading Time: 4 minutes It goes without saying, but the holiday season in 2020 was unlike any other we’ve experienced as creatives. With social distancing restrictions again taking hold throughout the world, consumer behaviors are shifting from traditional norms. For advertisers, this is further removing us from traditional and Out-Of-Home (OOH) strategies, and leading to a reliance on mobile and digital engagement. In addition to starting earlier, the unprecedented rise in gift cards given is expected to extend the holiday

Playoff: Add a Gamification Layer Into Any System

Reading Time: 2 minutes Implementing gamification strategies is a great way of motivating your target to move to the next level. If you have an existing software or process that you would like to add a layer of gamification to and you don’t have the time to have your own team of developers build a full solution, then Playoff provides a rapid, ideal alternative. Playoff is a powerful rules engine that can be easily integrated via SDK API into any

10 Tips for a Winning Gamification Strategy

Reading Time: 2 minutes People fascinate me. Give them a fantastic marketing message with a discount and they’ll walk away… but allow them the opportunity to win a badge on their profile page and they’ll fight for it. I amuse myself as I find myself distraught after losing a mayorship on Foursquare – it’s ridiculous. That’s just what gamification depends on. Why Does Gamification Work? Gamification works to satisfy some of the most fundamental human desires: recognition and reward,

SOCXO: Advocacy Marketing with Performance-Based Pricing

Reading Time: 6 minutes As part of the Content Marketing landscape, Digital Marketing has so far been the preferred approach for Brands to reach and engage its audience online. The typical Digital Marketing model comprises a combination of Email, Search and Social Media Marketing and has so far used a formulaic and paid approach to create and distribute brand content online. However, there have been challenges and debates on the strategy, measurability, outcomes and ROI of the paid media

ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool

Reading Time: 2 minutes B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that become pipeline opportunities. TopRung uses the power of team competition, sportsmanship and fun to: Align, adopt and accelerate sales activities Drive sales process adoption Create more lead generation conversations that become pipeline opportunities. TopRung was named a finalist in