Gartner
Articles Tagged gartner:
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Analytics & Testing
Narrative BI: Turning Data into Business Intelligence You Can Actually Use With Agentic Analytics
Every business is swimming in data but starving for insight. Narrative BI has emerged as a platform tailor-made for growth teams and marketers who need clarity, speed, and actionability, without a background in data science. Positioned as a generative analytics solution, this BI platform stands out by transforming raw data from tools like Google Analytics, Meta Ads, Salesforce, and HubSpot…
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Sales and Marketing Training
Analyst Firms and Resources For Researching Your Next MarTech Solution
The marketing technology (MarTech) landscape is vast, dynamic, and complex, with thousands of platforms promising to transform customer engagement, streamline operations, and drive revenue. For businesses, sales teams, marketing professionals, SaaS providers, and investors, selecting the right MarTech solution is a high-stakes decision. The wrong choice can drain budgets, disrupt workflows, demotivate and frustrate employees, or fail to deliver promised…
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Advertising Technology
How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget. But it’s not just a budgetary issue.…
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Sales and Marketing Training
5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market (GTM) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But how do you know if your go-to-market strategy is actually going to work? One option is to use go-to-market interview questions to make…
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Artificial Intelligence
How Virtual Assistants Are Transforming Customer Personalization—and Innovation
Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand development. Understanding the audience—their needs, preferences, and behaviors—leads to better problem-solving and conversions. Businesses that leverage personalization can achieve a 10-15% boost in sales. McKinsey And when they were first rolled out at scale, chatbots were supposed to deliver…
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Sales and Marketing Training
The MarTech Optimization Playbook for Modern CMOs
Marketing technology (MarTech) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and drive targeted marketing strategies. However, many companies are significantly underutilizing the MarTech stacks. Even as they invest heavily in the…
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Sales and Marketing Training
The Six Stages of the B2B Buyer’s Journey
Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring that you provide information to prospects or customers where and when they’re looking for it. How Digital Changed Everything The…
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Sales and Marketing Training
Scaling Your Applications: A C-Suite Guide for Getting Enterprise-Ready
Scalability is an architectural approach in which system components are designed for efficiency, modularity, and growth. An excellent resource on application scaling techniques is Acropolium, a firm that has assisted in scaling over 100 applications since 2005. I’d encourage you to read their articles, which share methodologies, frameworks, and tips for scaling. At it’s foundation, the process to scale your applications or…
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Sales and Marketing Training
The Hidden Value of Marketing: Navigating Challenges and Proving Worth in a Complex Landscape
Marketing departments are finding themselves in a precarious position. Despite their critical role in driving sales and brand awareness, marketing teams are frequently undervalued and misunderstood. This misconception can lead to budget cuts, unrealistic expectations, and unfair judgments about the effort and expertise required to execute effective marketing strategies. The Evolving Marketing Landscape The marketing landscape has undergone a seismic…
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Analytics & Testing
Insights That Convert: How User Analytics Becomes Your Secret Weapon?
Before you start redesigning your entire site in a panic, there’s a hero waiting to be unleashed: user analytics. It’s not a fancy gadget straight out of a sci-fi movie. It’s a set of tools that track how customers actually interact with your store. This article dives deep into user analytics, making it simple and actionable for everyone. We’ll decode those cryptic data reports and turn them…