The Utopian Future of Channel Selling

Reading Time: 4 minutes Channel partners and Value-Added Resellers (VARs) are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas. With limited marketing budgets, and outdated sales tools, they’re struggling to effectively communicate why products are unique and different. What is Channel Sales? A method

Gartner Prediction of Top 10 Technologies for 2011

Reading Time: 5 minutes It’s interesting reading Gartner’s prediction of the top 10 technologies for 2011… and how virtually every single prediction is impacting digital marketing. Even the advancements in storage and hardware are impacting companies’ abilities to interact or share information with customers and prospects faster and more efficiently. Top Ten Technologies for 2011 Cloud Computing – Cloud computing services exist along a spectrum from open public to closed private. The next three years will see the delivery