Recognition is Given to You, Authority is Taken by You

This week, I had an amazing conversation with a young colleague in the marketing industry. The person was frustrated. They were an expert in the industry with years of incredible results. However, they were often overlooked when it came to opportunities for speaking, advice, or attention from leaders. At 40 years old, my authority came much later than many of the recognized leaders within the marketing landscape. The reason is relatively simple – I was a

Social Media Growth Statistics Through 2015

Search Engine Journal developed the third annual version of an infographic on the continued growth of social media, providing statistics across each social network through 2015. It opens with this quote from Gary Vaynerchuk. When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about

Follow the Top Social Media Influencers of 2014

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators – provide help and insight Coaches – engage and assist (you’ll find me here!) Entertainers – engage and

Respect My Authority

A couple years ago, I stopped looking for fans and followers. I don’t mean that to say that I didn’t want to continue gaining a following, I just mean that I stopped looking. I stopped being politically correct online. I stopped avoiding conflict. I stopped holding back when I had a strong opinion. I started being true to my beliefs and focusing on providing value to my network. This didn’t just happen with my social

Video: Market Like Beyonce (NSFW)

Just a heads’ up that this video does have some colorful language. If you’re at work, you may need to put on the headphones. This is a pretty straight forward message from Gary Vaynerchuk. I love the message that social media is a long-term strategy and it’s one that most companies fail to understand. I always tell folks that it’s a lot like a retirement account. You don’t expect to cash out a month later,