Reading Time: < 1 minute We’ve displayed some great infographics on how colors impact purchase behavior. Kissmetrics has also developed an infographic that provides some input on targeting a specific gender. I was surprised at the differences… and that orange was viewed as cheap! Other Findings on Color and Gender Blue is the most common favorite color amongst both men and women. Green elicits feelings of youth, happiness, warmth, intellect, and energy. Males tend to gravitate towards brighter colors, while
Reading Time: 2 minutes Did you ever want to get a good demographic profile of your customers or email subscribers? Companies pay quite a bit to send out their lists to companies to match and profile the email addresses on them. The truth is, you don’t have to, though! Facebook for Business has very robust reports – and they don’t cost you a penny. Utilizing Facebook’s Custom Audience tool, you can upload your own email list and then run
Reading Time: < 1 minute During peak hours, almost 76 of online users who are on Facebook are actually women, and they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider, and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign. This infographic shows that women not only use social media more often than men, but they use these sites
Reading Time: < 1 minute The folks at G+ have put together an infographic to provide some of the nuances with regard to gender-specific consumer habits. Even in today’s web-driven shopping environment, the old adage that women love shopping more than men still applies. Both online and off, women consistently make more buying decisions and generally value the shopping experience more than their male partners. Smart marketers know they must tailor their messages to their target customers, so today we
Reading Time: < 1 minute Pretty cool campaign and an idea that should be adopted for anyone in uniform who’s sacrificing their time, their family and even their lives for us. The Gratitude Campaign: Click through for the video.