Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing

While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. I’ll be writing about them soon – but here’s a taste. You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in the day on the Internet, and shows

SMS isn’t Dead. Ever Heard of Geo-Fencing?

Short Messaging Services (SMS) may seem a little passé with the onslaught of smart phones and mobile applications… but it’s far from dead. SMS, or “Short Message Service,” is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers… SMS is perfectly geared towards mobile marketing applications given its highly personal nature, nearly 100% open rate, ability for highly targeted content based on numerous