Location-Based Marketing: Geo-Fencing and Beacons

While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. Here’s an example: You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in the day on the Internet, and shows you some additional products you might be interested

EyeTrackShop: Eye Tracking via Web Cam

This is a great advancement in the eye tracking industry. It used to be that when you wanted eye tracking accomplished, you used to have to pay outrageous sums of money to those agencies with the equipment and personnel to accomplish the project. What is Eye Tracking? Eye tracking technology measures exactly where your customers look. This enables you to see straight away whether or not your communication is working. In the past you had