MoEngage: Analyze, Segment, Engage, and Personalize the Mobile-First Consumer’s Journey

The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. Consumers expect brands to always be in step with them and deliver personalized experiences across all physical and digital touch-points. MoEngage’s mission is to help brands analyze, segment, engage, and personalize the consumer’s journey. MoEngage Overview Analyze the Customer Journey Insights provided by MoEngage assist the marketer in mapping our the customer’s journey so

Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing

While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. I’ll be writing about them soon – but here’s a taste. You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in the day on the Internet, and shows

What is Proximity Marketing?

Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through

Digby: Driving Local Commerce with Mobile Apps

It’s my belief that the writing is on the wall and retail outlets are now making the necessary investments in mobile strategies. Mobile has become key to consumer research and purchasing behavior. Combined with the massive adoption of smartphones, there’s little doubt of the impact mobile will have in years to come. Digby offers an SDK where the retailer’s mobile application can easily incorporate geofencing – make that app location-aware with Digby’s location-based analytics and

SMS isn’t Dead. Ever Heard of Geo-Fencing?

Short Messaging Services (SMS) may seem a little passé with the onslaught of smart phones and mobile applications… but it’s far from dead. SMS, or “Short Message Service,” is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers… SMS is perfectly geared towards mobile marketing applications given its highly personal nature, nearly 100% open rate, ability for highly targeted content based on numerous