Geographic

Martech Zone articles tagged geographic:

  • Content MarketingAre Interactive Infographics Worth the Investment?

    Are Interactive Infographics Worth The Investment?

    The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today’s infographics aren’t just incredible. New trends allow them to be interactive. The History of Infographics Early History: The roots of infographics are often linked to cave paintings and Egyptian hieroglyphs, which used visual representations…

  • Search MarketingKML Sitemap and Geographic Data

    Add Your Geographic Data to your Sitemap with KML

    If your site focuses on geographic data, a KML sitemap can be a valuable tool for integrating with map services and accurately representing spatial information. A KML (Keyhole Markup Language) Sitemap is a specific sitemap used primarily for websites containing geographical information. While rich snippets and Schema markup can enhance your site’s general SEO, a KML sitemap can specifically aid…

  • Mobile and Tablet MarketingLocal Mobile Waze Ads

    Waze Ads: The Perfect Tool for Local Businesses to Reach New Customers

    With over 140 million active users in more than 185 countries, Waze has become one of the most popular navigation apps in the world. It is also an excellent platform for local businesses to reach new customers through targeted advertising. Waze Ads is an advertising platform that allows businesses to advertise to drivers based on their location and destination. Waze…

  • Artificial IntelligenceBiased Datasets and Ethical AI

    How Taking a Mindful Approach to AI Cuts Down on Biased Data Sets

    AI-powered solutions need data sets to be effective. And the creation of those data sets is fraught with an implicit bias problem at a systematic level. All people suffer from biases (both conscious and unconscious). The biases can take any number of forms: geographic, linguistic, socio-economic, sexist, and racist. And those systematic biases are baked into data, which can result…

  • Marketing InfographicsThe Art of Check in pre

    The Art of the Mobile Check-In

    I’m not sure if I’m in the minority on geographic services, but I enjoy using Foursquare and checking in everywhere. The funny thing is that I don’t often share my check-ins, nor do I ever take advantage of the specials that they offer. So why do I do it? Hmmm… I haven’t figured that out. I do like the fact…

  • Marketing Infographicssocial local mobile

    Social Local Mobile Behavior

    Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you…

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