El Toro: Targeted IP-Based, Cookieless Geographic Advertising

We recently interviewed Marty Meyer on his incredible ad platform, El Toro. For any companies that have executed geotargeted campaigns, you know how difficult this process is. IP addresses are continuously changing, and validating their accuracy is a significant challenge. That’s what the proprietary, patent-pending technology powering El Toro provides to its clients. Each of El Toro‘s IP intelligence product stems from the IP Targeting algorithm that’s caused quite a stir in the industry. Here

40Nuggets: Engage and Convert without Annoying Visitors

There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion path. 40Nuggets allows you to coordinate these strategies in a single, sophisticated targeting and conversion platform. The platform allows

Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing

While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. I’ll be writing about them soon – but here’s a taste. You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in the day on the Internet, and shows

Brand.net: Precision Geographic and Data-Driven Display Advertising

Yesterday I had lunch with good friend Troy Bruinsma, an accomplished sales and marketing executive. Several years ago, we worked on direct mail campaigns for Troy when he worked for a cable company. Utilizing data cleansing, his customer data, their subscription data, demographic data and a TON of work… we were able to profile their current customers and identify, by household, which families were more or less likely to subscribe to specific cable packages or

Visual Website Optimizer: Increase Sales and Conversions

Visual Website Optimizer is an A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales. Visual Website Optimizer is also a flexible multivariate testing software (full factorial methodology) and has number of additional tools like behavioral targeting, heatmaps, usability testing, etc. A/B testing – Visually create different versions of your website with an