Valentine’s Day Retail and eCommerce Buyer Predictions for 2021

Reading Time: 2 minutes If your retail or ecommerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love… or requiring us to make amends (kidding). A National Retail Foundation survey predicts consumers plan

What Holiday 2020 Taught Us About Mobile Marketing Strategies in 2021

Reading Time: 4 minutes It goes without saying, but the holiday season in 2020 was unlike any other we’ve experienced as creatives. With social distancing restrictions again taking hold throughout the world, consumer behaviors are shifting from traditional norms. For advertisers, this is further removing us from traditional and Out-Of-Home (OOH) strategies, and leading to a reliance on mobile and digital engagement. In addition to starting earlier, the unprecedented rise in gift cards given is expected to extend the holiday

Squarespace: I Built A Spa Website with an Online Store and Appointment Setting in One Day

Reading Time: 5 minutes If that sounds unbelievable, it’s not. My girlfriend is an aesthetician and massage therapist in Fishers, Indiana. I was going to build her a site a few months ago, but couldn’t because of client work that took priority. Fast forward to the shut down and a lot of that work went by the wayside while my clients paused initiatives or changed priorities to deal with revenue losses. If I were to build a site in

20 Tips to Drive E-Commerce Conversions this Holiday Season

Reading Time: 2 minutes The clock is ticking, but it’s not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should be implementing immediately if you hope to capitalize on holiday purchase traffic this season. There are three key strategies that you should always be deploying that are proven to always drive additional conversions for holiday

The Most Popular Gift This Year for Millennials? Hint: It’s Not the XBox One

Reading Time: 2 minutes Blackhawk Network is a are experts in prepaid payment solutions – both physical and mobile. A new survey they released uncovers new insights about millennials’ preferences for giving and receiving gift cards this holiday season. New data shows that gift cards will be high on the list for purchasing by and for millennials this holiday season. The following data comes from a December 2013 online survey of more than 400 millennials ages 18-28: With more