10 Consumer Trends in 2017… With A Warning!

I know it’s February but we’re not quite ready to let go of the trend data predicted for this coming year. This research on consumer trends from the GlobalWebIndex is dizzying in both the array and scope of changes in consumer behavior. The Trends 17 Report even warns that this year so-called context collapse could spread from the major social media to messaging apps as they add functionality – and users stop engaging. Back in 2012, the average

Coordinating Global Marketing for One Brand in 23 Countries

As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s a powerful tool to connecting your brand to your specific audiences. So how do you

Cloudwords: Global Marketing to Generate Demand and Drive Growth

In order for companies to generate demand and grow globally, they need to speak 12 languages to communicate with 80% of their target audiences. Since more than 50% of revenue for U.S. companies is coming from global customers, the . However, companies that need to quickly translate their marketing materials and expand internationally are faced with a big challenge: their existing localization process is manual, time-consuming, inefficient, and hard to scale. The Global Content Gap

SDL: Share Unified Messaging with Your Global Customers

Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time, providing a fully integrated view of customer interactions across a brand’s enterprise. SDL, the creators of the Customer Experience Cloud (CXC),

The Only Truly Global Email Service Provider

NOTE: Emailvision is now part of SmartFocus. While it’s true that our hometown heroes, ExactTarget, are now expanded into the United Kingdom and Australia, they’re still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision. Centered in Clichy, France (just outside of Paris), Emailvision may truly be the only global email service provider. Their user interface can be run in US English, UK

Corporate Blogging in South Africa

This week was pretty amazing. Chantelle and I attended our first official book signing with the fantastic folks from Wiley at Blog Indiana. It was quite a rush watching folks pick up the book! I got to spend the day celebrating with so many of the people that have supported, challenged and befriended me over the years – too many to list! I’m so thankful! Then – the day even got better when I received