Global

Martech Zone articles tagged global:

  • Content Marketingglobal dam

    Coordinating Global Marketing for One Brand in 23 Countries

    As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s…

  • Advertising Technology
    cloudwords

    Cloudwords: Global Marketing to Generate Demand and Drive Growth

    In order for companies to generate demand and grow globally, they need to speak 12 languages to communicate with 80% of their target audiences. Since more than 50% of revenue for U.S. companies is coming from global customers, the $39+ billion content #localization and #translation industry is integral to driving customer engagement in global markets. However, companies that need to…

  • Content Marketing
    Depositphotos 29482243 m 2015

    The Only Truly Global Email Service Provider

    NOTE: Emailvision is now part of SmartFocus. While it’s true that our hometown heroes, ExactTarget, are now expanded into the United Kingdom and Australia, they’re still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision. Centered in Clichy, France (just outside of Paris), Emailvision may truly be the…

  • Analytics & TestingDepositphotos 12347680 original

    Corporate Blogging in South Africa

    This week was pretty amazing. Chantelle and I attended our first official book signing with the fantastic folks from Wiley at Blog Indiana. It was quite a rush watching folks pick up the book! I got to spend the day celebrating with so many of the people that have supported, challenged and befriended me over the years – too many…

  • Sales and Marketing TrainingAmerican managers are spoiled

    American Managers are Spoiled…

    American Managers are spoiled. Some are even brats. Imagine managing on an island. Your island has limited human resources, was hours away from anything, and you spoke a different language. Attracting employees to your island is difficult due to the native language and the island. The island isn’t in the Orient or the Caribbean; it’s cold and damp, with some…

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