Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM

Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though, is that the ratio of touches I need to get through to find the quality

Send Email Via SMTP In WordPress With Google Workspace and Two-Factor Authentication

I’m a huge proponent of Two-Factor Authentication (2FA) on every platform that I’m running. As a marketer that works with clients and client data, I simply can’t be too careful about security so the combination of different passwords for every site, using Apple Keychain as a password repository, and enabling 2FA on every service is a must. If you’re running WordPress as your content management system, the system is typically configured to push email messages

Salesmachine: Increase SaaS Trial Conversion and Customer Adoption

If you are selling a Software as a Service (SaaS) product, your revenue depends on leveraging customers’ data and product usage at the contact and account level. Salesmachine empowers sales and success teams with actionable insights and automation to increase Trial conversion and Customer Adoption. Salesmachine Has Two Primary Benefits Boost Trial Conversion – Score qualified leads based on customer fit and product adoption. Salesmachine’s trial qualification allows your sales team to focus on high-qualified

What Is The Best B2C CRM for Your Small Business?

Customer relations have come a long way since their inception. The Business2Consumer mentality has also shifted to a more UX-centric mentality instead of sheer delivery of the final product. Choosing the right customer relations management software for your business can be tricky.

How to Run Email Campaigns with Gmail

Sometimes you don’t need a full email service provider (ESP) with all of the bells and whistles of list management, email builders, deliverability, and other sophisticated tools. You just want to take a list and send to it. And, of course, if it’s a marketing message – provide the ability for folks to opt-out of future messages. That’s where YAMM may be the perfect solution. Yet Another Mail Merge (YAMM) YAMM is a Chrome-enabled email

What is IP Warming?

If your company is sending hundreds of thousands of emails per delivery, you can run into some significant issues with internet service providers routing all of your emails into the junk folder. ESPs often guarantee that they send an email and often talk about their high delivery rates, but that actually includes delivering an email into a junk folder. In order to actually see your inbox deliverability, you have to utilize a third-party platform like