Martech Zone articles tagged goals:

  • Sales and Marketing TrainingInbound vs outbound B2B Marketing guide

    Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both

    Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…

  • Analytics & TestingGoogle Analytics 4 Implementation Mistakes

    The Top 16 Fatal Mistakes Businesses (And Agencies) Are Failing To Do With Google Analytics 4

    We were recently chatting with a car dealership that felt they were paying an extraordinary monthly engagement for their marketing agency but weren’t confident that they were getting value in the relationship. As we often do with a solid lead, we asked if we could access their Google Analytics account, and they added us to the account. We logged into…

  • Sales and Marketing TrainingWhat Is A Digital Marketing Strategy?

    What Is A Digital Marketing Strategy?

    A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…

  • Sales and Marketing TrainingFreelancer Recognition

    How to Create a Culture of Recognition for Freelancers: Best Practices for Agency Owners

    As an agency owner, you may find yourself recruiting new employees, if not today, soon when the potential employee asks more questions than ever before. What is it like to work here? What do your employees think of you as an employer? Do your employees feel appreciated? Is remote work available? These questions require employers to consider workplace culture an…

  • Content MarketingB2B Content Marketing Guide for 2023

    The Ultimate Guide to Building a B2B Content Marketing Strategy for 2023

    The business world has undergone a massive transformation in recent years, and B2B content marketing has become an essential tool for companies looking to stand out in the crowded digital marketplace. In 2023, B2B content marketing will be even more critical, as companies aim to connect with their target audience and establish themselves as thought leaders in their industry. This…

  • Content MarketingGrammarly: The Best Spelling and Grammar Checker

    Grammarly: The Best Spelling and Grammar Checker for Blogs, Articles, Emails, Mobile, and Social Media

    If you’ve been a reader of Martech Zone for a while, you know I could use a lot of help in the editorial department. It’s not that I don’t care about spelling and grammar; I do. The problem is more of a chronic one. I’ve been writing and publishing our articles on the fly for years. They don’t go through…

  • Sales EnablementExplosive Growth Factors for Businesses

    Three Factors To Accommodate Explosive Business Growth

    There’s been a lot written about a company I used to work for that sold for billions of dollars about a decade ago. When I read those articles, the perceptions are often skewed toward the people interviewed and their positions within the company. Now, a decade later, I’d like to share some insights on three factors I believe genuinely stood out that led…

  • Content MarketingB2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…

  • Analytics & Testingmy analytics

    My Analytics: Google Analytics for iPhone

    KISSmetrics have released a new FREE iPhone application called My Analytics. It’s the fastest way to see how your Google Analytics metrics are doing when you’re away from your desk. Earlier this year, the folks at KISSmetrics were looking for a decent Google Analytics app to help them keep tabs on their own data. And they couldn’t find one. Either…

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