The Best Grammar Checker for Blogs, Emails, Mobile and Social Media

If you’ve been a reader of Martech Zone for a while, you know I could use quite a bit of help in the editorial department. It’s not that I don’t care about spelling and grammar, I do. The problem is more of a habitual one. For years, I’ve been writing and publishing our articles on the fly. They don’t go through multiple steps of approval – they’re researched, written, and published. Unfortunately, that’s caused me

The Playbook for B2B Online Marketing

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert

My Analytics: Google Analytics for iPhone

KISSmetrics have released a new FREE iPhone application called My Analytics. It’s the fastest way to see how your Google Analytics metrics are doing when you’re away from your desk. Earlier this year, the folks at KISSmetrics were looking for a decent Google Analytics app to help them keep tabs on their own data. And they couldn’t find one. Either the mobile apps were WAY too basic and wouldn’t let you do any comparisons, or

The Book Every Analytics Professional Must Read

A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports guy… you may not be either. I seldom get excited about any college or professional