SiteKick: Automate White-Labeled Analytics Reporting for your Clients

If you’re working for multiple clients, building a baseline report or integrating multiple sources into a dashboard solution can be quite complex. SiteKick can handle all your recurring reporting with weekly, monthly, and quarterly reports. Each report is in a presentation format (PowerPoint) and can be branded, white-labeled to your agency or client, and the results can be edited or additional information provided before sending to your client. SiteKick Provides the Following Benefits Multi-Source Reporting

PhoneWagon: Everything You Need for Call Tracking in Analytics

As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone numbers to monitor click-to-call statistics, but often times that’s not a possibility. The most accurate means is to dynamically generate a phone number for each source that’s within the same area codes. This way every single incoming phone call can be tracked accurately

Infographic: New Strategies Are Emerging To Drive Retail Growth With Google Ads

In its fourth annual study on the retail industry’s performance in Google Ads, Sidecar recommends that e-commerce retailers rethink their strategies and find the white space. The company published the research in its 2020 Benchmarks Report: Google Ads in Retail, a comprehensive study on the retail sector’s performance in Google Ads. Sidecar’s findings indicate key lessons for retailers to consider throughout 2020, especially amid the fluid environment created by the COVID-19 outbreak. 2019 was more competitive than ever,

The Customer Journey and Optimove Retention Automation

One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automating ever-more personalized and effective retention marketing. The product’s unique combination of technologies include advanced customer modeling, predictive customer analytics, customer hyper-targeting,

What’s the Impact and Alternative to Ad Blocking?

To experience the Internet without advertising interrupting you every few moments sounds fantastic. Unfortunately, it’s not. By blocking a significant amount of ads, consumers are forcing publishers to take drastic actions. And when iOS 9 allowing Safari mobile browser extensions on iPhone, ad blocking extensions took off hit the market for mobile users – a high ad growth medium. One estimate suggests that Google lost $1.86 billion in US revenue to ad-blocking in 2014. .

Mobile Video Ads Are About The Story Without The Sale

Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first was putting a television ad on the mobile device. The second was throwing ad placement immediately for mobile viewers