PhoneWagon: Everything You Need To Implement Call Tracking With Your Analytics

As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone numbers to monitor click-to-call statistics, but oftentimes that’s not a possibility. The solution is to implement call tracking and integrate it with your analytics to observe how prospects are responding via phone calls. The most accurate means is to dynamically generate a phone

Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution

As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers almost never follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope to constrain them so that we can observe and improve our campaign results. A

Infographic: New Strategies Are Emerging To Drive Retail Growth With Google Ads

In its fourth annual study on the retail industry’s performance in Google Ads, Sidecar recommends that e-commerce retailers rethink their strategies and find the white space. The company published the research in its 2020 Benchmarks Report: Google Ads in Retail, a comprehensive study on the retail sector’s performance in Google Ads. Sidecar’s findings indicate key lessons for retailers to consider throughout 2020, especially amid the fluid environment created by the COVID-19 outbreak. 2019 was more competitive than ever,

Databox: Track Performance and Discover Insights in Real-Time

Databox is a dashboarding solution that where you can choose from dozens of pre-built integrations or use their API and SDKs to easily aggregate data from all of your data sources. Their Databox Designer doesn’t require any coding, with drag and drop, customization, and simple data source connections. Databox Features Include: Alerts – Set alerts for progress on key metrics through push, email, or Slack. Templates – Databox already has hundreds of templates ready to

Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards

Few dashboard solutiosnhave the ability to connect to just about everything, but Chartio is doing a great job with a user interface that’s easy to jump into. Businesses can connect, explore, transform, and visualize from just about any data source. With so many disparate data sources and marketing campaigns, it’s difficult for marketers to get a full-view into the lifecycle of a customer, attribution and their overall impact on revenue. Chartio By connecting to all