Google Adwords
Articles Tagged google adwords:
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Marketing Infographics
How to Improve Google Adwords Quality Scores
Some companies invest a sum of money into Google Adwords only to find their budget gone and no business acquired. While it appears on the surface that Google Adwords is simply a bid to the top system, it’s not. There are a number of factors that influence the placement of your advertisement – which in turn will impact your budget.…
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Paid and Organic Search Marketing
Google Cleans Up, Spammers Move to Facebook
Every media that has come and gone has died for one of two reasons, either a failure to innovate or an incapacity to control the signal-to-noise ratio. In Google’s case, the signal is really great search results on page one and the noise is the useless search results that infiltrate and contaminate those top positions. Google would not be the…
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Paid and Organic Search Marketing
Putting a Value on Social Media with Tourism
Pat Coyle and I met with the great team at the Indiana Office of Tourism today. The team has been recognized as the top tourism office in the country for adopting social media strategies – and it’s working. Pat and I will be speaking in September to over 55 visitor bureaus from all over the state and met with the…
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Paid and Organic Search Marketing
Watch Your Keyword Matching Options in Adwords
This week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun. Yesterday I shared a tip from Apogee Search on…
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Paid and Organic Search Marketing
Google Adwords, Adsense and Google Maps?
Perhaps I’m coming to the party late and you’ve already known this, but I didn’t realize Google Adwords was working with Google Maps. I have a site that I’ve been experimenting with. In the background, I have a database that resolves your IP address (your network address) to a latitude and longitude. I then use that latitude and longitude to…