Google Ai

Martech Zone articles tagged google ai:

  • Artificial IntelligenceWhat is Google Vertex AI?

    Google Vertex AI: Your AI Powerhouse for Every Business Need

    In a recent article, I explained why I left the agency business behind and accepted a CMO position at a retail AI platform, OpenINSIGHTS. In full disclosure, the company is a Google partner and has designed and engineered a platform in the retail DTC industry that’s exceeding everyone’s expectations… especially Google’s. Google’s Multifaceted Approach To AI Regarding AI, Google isn’t…

  • Artificial IntelligenceGoogle Bard - How Sales, Marketing, and Developers can Write Content and Code with AI

    Google Bard: A Powerful AI Tool for Marketers, Sales Professionals, and Developers… With One Heck Of A Roadmap!

    The other day, I was in a presentation for a large publishing company with whom I frequently write guest articles. One of the topics they covered was a new policy requiring the authors never to utilize artificial intelligence writing (AI) tools in developing their content. This ridiculous policy will surely fail their publication as a whole. While I agree that…

  • Advertising TechnologyGoogle Performance Max (PMax) Ad Campaign Type

    How to Maximize the Impact of Google’s Performance Max (PMax) Features

    Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max (PMax) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels, including YouTube, Search, and Discover. It allows advertisers to access new inventory, formats, and audiences. Key features of Performance Max campaigns include:…

  • Search MarketingHow SEO and PPC Work Together

    Unmasking The Secrets Of A Data-Based PPC-SEO Merger

    Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…

  • Marketing Infographics
    google rankbrain 1

    What is Google RankBrain?

    Context, intent, and natural language or all inhibitors of the simple keyword-based queries. Language isn’t easy to comprehend, so if you can begin to store patterns of speech and include contextual markers to search predictions, you can increase the accuracy of results. Google is utilizing artificial intelligence (AI) to do just that What is Google RankBrain? RankBrain is an advancement…

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