Google Ai
Martech Zone articles tagged google ai:
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Artificial Intelligence
Google Vertex AI: Your AI Powerhouse for Every Business Need
In a recent article, I explained why I left the agency business behind and accepted a CMO position at a retail AI platform, OpenINSIGHTS. In full disclosure, the company is a Google partner and has designed and engineered a platform in the retail DTC industry that’s exceeding everyone’s expectations… especially Google’s. Google’s Multifaceted Approach To AI Regarding AI, Google isn’t…
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Search Marketing
Unmasking The Secrets Of A Data-Based PPC-SEO Merger
Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…
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Marketing Infographics
What is Google RankBrain?
Context, intent, and natural language or all inhibitors of the simple keyword-based queries. Language isn’t easy to comprehend, so if you can begin to store patterns of speech and include contextual markers to search predictions, you can increase the accuracy of results. Google is utilizing artificial intelligence (AI) to do just that What is Google RankBrain? RankBrain is an advancement…