Terminus: Build, Sync and Track Your Google Campaign URLs

If you truly want to take advantage of Google Analytics, one feature you have to use is their Campaign tracking. Campaign tracking requires that you append querystring variables to a link. Those variables are seen and used to track the visits to the page within Google Analytics. By using campaign tracking, you leave nothing to the confusion of analytics – like referrals, direct links, email links, etc. Every visit is clearly identified for the campaign