Google Analytics Ecommerce
Martech Zone articles tagged google analytics ecommerce:
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Analytics & Testing
Delivra Adds E-Commerce Personalization and Segmentation
The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from 6.4 percent in 2014. Email marketing campaigns are responsible for more than seven percent of all e-commerce transactions, making it…