Google Analytics Goals
Martech Zone articles tagged google analytics goals:
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Analytics & Testing
Use jQuery to Listen And Pass Google Analytics Event Tracking For Any Click
I’m surprised that more integrations and systems don’t automatically include Google Analytics Event Tracking in their platforms. Much of my time working on clients’ sites is developing tracking for Events to provide the client with the information they need on what user behaviors are working or not working on the site. Most recently, I wrote about how to track mailto…
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Analytics & Testing
How to Run an A/B Test with ChangeAgain
The team from ChangeAgain, a tool for a/b testing, provided us with this walkthrough of how to set up a workflow for a/b testing experiments that is accurate and reliable. What is A/B Testing? Also known as split testing, a/b testing refers to two versions of a web page or application – version A and version B. A/B testing platforms…
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Analytics & Testing
Time Spent on User Experience Results in Higher Sales
Econsultancy’s User Experience Survey Report, conducted in association with WhatUsersDo – an online usability testing and user experience research site – uncovered quite a statistic. 74% of businesses believe user experience is key for improving sales, conversions and loyalty. What is User Experience? According to Wikipedia: User experience (UX) involves a person’s emotions about using a particular product, system or…