Google Analytics Testing
Martech Zone articles tagged google analytics testing:
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Analytics & Testing
How to Run an A/B Test with ChangeAgain
The team from ChangeAgain, a tool for a/b testing, provided us with this walkthrough of how to set up a workflow for a/b testing experiments that is accurate and reliable. What is A/B Testing? Also known as split testing, a/b testing refers to two versions of a web page or application – version A and version B. A/B testing platforms…