Google Analytics Testing

Martech Zone articles tagged google analytics testing:

  • Analytics & Testingchangeagain ab testing

    How to Run an A/B Test with ChangeAgain

    The team from ChangeAgain, a tool for a/b testing, provided us with this walkthrough of how to set up a workflow for a/b testing experiments that is accurate and reliable. What is A/B Testing? Also known as split testing, a/b testing refers to two versions of a web page or application – version A and version B. A/B testing platforms…

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