Reading Time: 5 minutes This is one of those topics that I have some really tough love on when it comes to my clients. Mobile apps may be one of those strategies that continues to have the highest costs and the lowest returns on investment when done poorly. But when done well, it has insanely high adoption and engagement. Daily about 100 apps are uploaded to the market, out of which 35 percent make an impact in the market.
Reading Time: 3 minutes I’m not sure what we’d be able to do without a collaboration platform for our content production. As we work on infographics, white papers, and even blog posts, our process moves from researchers, to writers, to designers, to editors and our clients. That’s simply too many people involved to be passing files back and forth between Google Docs, DropBox or email. We need processes and versioning in order to push progress forward on dozens of
Reading Time: 2 minutes Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and consistent content in a variety of media types, including blog content, webinars, ebooks, infographics, videos
Reading Time: 2 minutes Colleague Chris Theisen pointed Cirrus Insight out on Facebook as a must have if your company is utilizing Google Apps for email and Salesforce as your CRM. After viewing the video and screenshots, I can see why! Features of the integration between Gmail and Salesforce include: View Contextual Salesforce Information in Your Inbox – as you open an email you’ll see a snapshot summary of the sender’s records in Salesforce, including a summary of open
Reading Time: < 1 minute About half an hour ago, a PR person called me to start an online interview… I answered the phone and said, “Hi Rebecca – I’m ready to go!” and she was surprised that I knew who was calling. The reason why I know is that Rebecca had contacted me a few times to coordinate the event and her contact details were automatically added to my Google contacts, and synchronized to my phone. It’s a fantastic