In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones. Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario, it’s easy to see how conversion rate optimization, or CRO as it’s known, has become
I just wrote about my reignited love affair with Twitter and shared a couple great tools for managing your Twitter followers. Here’s another nice tool that I just discovered! Riffle by CrowdRiff is a Chrome Plugin that adds a Twitter dashboard pane that helps you identify and analyze information on the Twitter user. Riffle provides information including the activity, the account’s engagement, the source of the tweets as well as their top mentions and affinities.