CrankWheel: Bypass Scheduling and Downloads With Instant Browser-Based Demos

Reading Time: 2 minutes Every interaction that’s required between a prospect with an intent to make a purchase and the ability for your sales team to help them convert is likely to reduce the chances of conversion. That includes time to respond, number of clicks, number of screens, number of form elements… everything. The sales professionals that I know just want to get in front of the prospect. They know that once they can speak to the prospect, identify

How To Take A Website Screenshot With Specific Dimensions Using Google Chrome

Reading Time: 3 minutes If you’re an agency or a company that has a portfolio of sites or pages that you wish to share online, you’ve probably gone through the pain of trying to capture uniform screenshots of each of the sites. One of the clients that we’re working with builds hosted Intranet solutions that can be internally hosted within the confines of a company. Intranets are incredibly helpful for companies to communicate company news, distribute marketing information, provide

SkAdNetwork? Privacy Sandbox? I stand with MD5s

Reading Time: 3 minutes Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s now been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an industry need to use this time effectively to find a new gold standard for

Google’s SameSite Upgrade Reinforces Why Publishers Need to Move Beyond Cookies for Audience Targeting

Reading Time: 3 minutes The launch of Google’s SameSite Upgrade in Chrome 80 on Tuesday, Feb. 4 signals yet another nail in the coffin for third-party browser cookies. Following on the heels of Firefox and Safari, which have already blocked third-party cookies by default, and Chrome’s existing cookie warning, the SameSite upgrade further clamps down on the use of effective third-party cookies for audience targeting. Impact on Publishers The change will obviously impact ad tech vendors who rely on

Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

Reading Time: 5 minutes In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones.  Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario, it’s easy to see how conversion rate optimization, or CRO as it’s known, has become