Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle

We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual event or webinar. So, why are the best marketing teams investing in virtual events and webinars? When well executed, virtual events tell the brand’s story in a visual format and are able to capture a

Sales Video Tips from the Home Office

With the current crisis, business professionals are finding themselves isolated and working from home, leaning on video strategies for conferences, sales calls, and team meetings. I’m currently isolating myself for the next week since a friend of mine was exposed to someone who tested positive for COVID-19, so I decided to put together some tips to help you better leverage video as your communication medium. Home Office Video Tips With the uncertainty of the economy,

Is Your Business Taking Advantage of Social Video?

This morning we posted Why Your Business Should Make Use of Video in Marketing. One outlet for use of video that’s driving incredible engagement and results are social video sites, with a huge rise in use and viewership. Companies are taking advantage of these strategies and producing some simple and amazing results that are getting watched more, shared more, and driving deeper understanding of their brand and higher conversion rates. Besides Youtube, there are many