4 Mistakes Businesses Are Making that Hurt Local SEO

Major changes are underway in local search, including Google’s placement of 3 ads up top pushing down their local packs and the announcement that local packs may soon include a paid entry. Additionally, narrowed mobile displays, the proliferation of apps, and voice search are all contributing to increased competition for visibility, pointing to a local search future in which a combination of diversification and marketing brilliance will be bare necessities. And yet, many businesses will

Reputology: Alert System for Online Reviews

We recently shared our online reviews and other technology are impacting the restaurant industry. The Internet is the goto tool for validating service companies, restaurants, and other retailers. Reputology is a review monitoring and reporting platform. It sends email notifications whenever someone reviews your business on Yelp, Google+ Local, Tripadvisor and other review sites. By responding quickly, our customers can get an unhappy reviewer to change their mind 70% of the time. From an Operations

Local Search is Growing, Are You Even on the Map?

Trying to get into a search results page for a specific keyword term can take a lot of work. I’m surprised at the number of local businesses, though, that don’t take advantage of Google Local Business. I worked with my favorite Indianapolis Coffee Shop, The Bean Cup, to get good search engine placement… but the first step was to ensure they were listed on Google’s map: If you do a search on Google for coffee