What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?

Every day my inbox is inundated with spamming SEO companies who are begging to place links in my content. It’s an endless stream of requests and it really irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make a great addition to your article. Please let me know if you’re

How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress

We’re helping an enterprise client right now with implementing a new WordPress site. They’re a multi-location, multi-language business and have had some poor results with regard to search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL structure. When we tested old page links, they were 404’d on their latest site.

SiteKick: Automate White-Labeled Analytics Reporting for your Clients

If you’re working for multiple clients, building a baseline report or integrating multiple sources into a dashboard solution can be quite complex. SiteKick can handle all your recurring reporting with weekly, monthly, and quarterly reports. Each report is in a presentation format (PowerPoint) and can be branded, white-labeled to your agency or client, and the results can be edited or additional information provided before sending to your client. SiteKick Provides the Following Benefits Multi-Source Reporting

How A Rogue, Hacked Subdomain Got My Primary Domain In Trouble with Google!

When a new service hits the market that I want to test out, I typically sign up and give it a test run. For many platforms, part of the onboarding is to point a subdomain to their server so you can run the platform on your subdomain. Over the years, I’ve added dozens of subdomains that pointed to different services. If I got rid of the service, I often didn’t even bother cleaning up the

Databox: Track Performance and Discover Insights in Real-Time

Databox is a dashboarding solution that where you can choose from dozens of pre-built integrations or use their API and SDKs to easily aggregate data from all of your data sources. Their Databox Designer doesn’t require any coding, with drag and drop, customization, and simple data source connections. Databox Features Include: Alerts – Set alerts for progress on key metrics through push, email, or Slack. Templates – Databox already has hundreds of templates ready to

Google Search Console Goofed And Sent False Alerts on WordPress

Sometimes I scratch my head where exactly Google is going with its search console. While I do believe it’s an amazing service to detect malware on sites and prevent those sites from being listed in search results, I’m not so sure I want Google actually scanning sites looking for issues. Case in point was a premature alert that went out to me and, I’m guessing, tens of thousands of sites that stated they were running