Google Tag Manager Datalayer
Martech Zone articles tagged google tag manager datalayer:
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Analytics & Testing
How to Implement Google Analytics Custom Groups with Google Tag Manager
In a previous article, I shared how to implement Google Tag Manager and Universal Analytics. That’s a fairly basic starter just to get you off the ground, but Google Tag Manager is an incredibly flexible (and complex) tool that can be used for dozens of different strategies. While I realize some development could alleviate some of the complexities of this…